7/24/2023 0 Comments Video minion banana![]() While many of the videos seemed to be harmless shitposts, there was an instance where a group got so rowdy that the police were called to the theater. Beast got in on the trend and rented out an entire movie theater for himself and a group of people dressed up in suits. One video showed a group of people sneaking in an entire garbage bin full of bananas, the favorite food of Minions. Many involve just dressing up to go to the theater, but others put their own twist on the trend. The vast majority of the videos star groups of moviegoers in suits, who appear to be teens. Most recently, TikTokers once again riffed on it, and it developed into an idea to go see the new Minions movie in a suit. But in the following years, Redditors and TikTokers reshaped the meme to say that watching certain movies is a Chad-like characteristic instead. The meme, Broderick explains, originated on 4chan with the phrase “ two tickets to Joker, please” and made fun how a stereotypical incel would dress. She pointed to Lionsgate's TikTok account, which has built brand loyalty by making content that feels native to the platform, such as funny "Twilight" videos or "thirst trap" videos of actor Pedro Pascal to promote its recent film "The Unbearable Weight of Massive Talent." On the flip side, Alexander said, some studios have missed the mark when it comes to capitalizing on viral trends, such as Sony Pictures with "Morbius.Ryan Broderick, the writer behind the internet culture newsletter Garbage Day, traced the origins of the joke to the 2019 “Tickets to Joker” meme. Some film studios have learned the language of certain platforms, like TikTok, Alexander said. "But if the trend is, in and of itself, based in an actionable thing that people are going to do, like buying a ticket, that’s going to really help a studio’s bottom line." “Passive activity on the internet is really hard to turn into actionable effort," Alexander said. Julia Alexander, the director of strategy for Parrot Analytics, an entertainment research company, said Universal Pictures’ supporting the meme while not trying to co-opt it has allowed it to flourish as an actionable trend that helps sell tickets. Some videos also show the groups posing with steeple hands, the gesture made by Felonius Gru, the protagonist of the "Despicable Me" franchise (voiced by Steve Carell).īut some experts say the trend has certainly given the film more exposure, especially among younger audiences. As in Hirst’s video, many of the "Gentleminions" TikTok videos showcase groups wearing suits flocking to the movies, with the song “Rich Minion” by the rapper Yeat, which appears on the film’s soundtrack, playing in the background. Now, around the globe, people have been spotting "Gentleminions" at theaters. As of Wednesday afternoon, his TikTok, which features him attending the film in suits with his friends, had amassed more than 36.6 million views and more than 8.7 million likes. Once thought of as the cringiest content on the internet, the Minions from the “Despicable Me” franchise have been reclaimed by Gen Z after videos like Hirst’s have spread across TikTok. “I think it was a really great promotion for the minions.” “I think the trend would’ve happened with or without me, but I think our TikTok made it more viral than it would’ve been,” Hirst, 18, said in an interview.
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